Gama World

Taking care of you hair SINCE 1969

Founded by Mario Gardini over 50 years ago in Bologna, Italy, GAMA Italy Professional is a premier hair care company, renowned for its innovative technology and cutting-edge hair and beauty products that fulfill and exceed the everyday needs of consumers and salon professionals.


In GAMA 1969 it launch of the first ever-commercial straightener in the world. And since its origin, has continued to be a trusted Italian brand in the hair, beauty and technology sectors, thanks to its supreme craftsmanship, heritage, product design and development.


Always keeping novel technology at the forefront, GAMA prides itself on providing unparalleled hair product solutions for both men and women. From hair straighteners and dryers to curling irons, trimmers and more, GAMA products are designed and manufactured based on decades-long profound market knowledge and continuous dialogue with industry experts. GAMA’s prowess in the hair care industry, coupled with its Italian artisanship and top-of-the-line design, satisfies the needs of the most demanding professionals, while also catering to everyday consumer needs.


Over the years, continuous research in the field of hair-care has led to the design of groundbreaking technologies and practical features that make it easy and comfortable to achieve even the most elaborate hairstyles, while also maintaining and improving your hair’s health. From hair straighteners to hair dryers, curling irons to accessories, hair nourishing products to the men’s clippers, trimmers and more, GAMA prides itself on leading hair product solutions for everyone.


Today the brand is present in over 50 countries worldwide, with main headquarters in San Pietro in Casale (BO) and four production sites divided between Brazil, Argentina, Italy and China.

Currently, GAMA is in the process of building a new state-of-the-art, ECO/Green factory in Italy that will be fully functioning by early autumn 2021. This ultramodern factory will be 100% solar-powered, fossil fuel free and will have extra insulation that will help produce a surplus of renewable energy that will be introduced back into the Italian National Electric Grid to give back to the environment.


Develop, produce and distribute high-quality beauty, health and personal care technological tools to cater to the needs of the most demanding professionals and consumers.


To be the brand-of-choice in all the markets we are present in. To continue being at the forefront of the developments of technologies that protect hair from damage, enhance the hair and scalp’s health and make the user experience easy and unforgettable to all our clients.


We have passion for what we do. We pride ourselves in providing unparalleled hair solutions for men and women in the professional and consumer markets thanks to decades-long profound market knowledge, a focus research and development in continuous dialogue with industry experts.

HISTORY OF Gama Professional